In this series I share audio notes of my conversations with marketing and business pros who share tips and advice on strategies to boost visibility and profitability. I am excited to share this with you all and hope you get value from it.
My first chat is with Saccheen Laing, the social media strategist and manager behind the best Ice Cream brand in the world, Devon House Iscream. This iconic confectionery and the best ice cream brand in the world is located at Devon House, the world famous heritage site in Kingston Jamaica.
In our conversation we explored how gamification is used to incentivize engagement, establish brand trust and drive brand loyalty. She also shares more about the brand motivations and intentions on social media, tools she can’t work without and what local brands should know about content creation.
What do you think about this new feature? What did you learn from this chat? Share your thoughts in the comments.
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