LinkedIn in 2025 is a completely different playing field, and if you’re still using outdated strategies, you’re leaving opportunities, clients, and jobs on the table.
During a Digital Insider AMA session, LinkedIn sales expert and coach Jarrod Best-Mitchell pulled back the curtain on how the platform actually works and what you should be doing right now to maximise your visibility, attract the right connections, and convert opportunities into real-world success.
His advice? Stop playing it safe. Too many people are reposting viral content, sending cold pitches the second they connect, or making it obvious they’re desperate for a job. Instead, LinkedIn should be your credibility machine—where your expertise speaks for itself.
Whether you’re an entrepreneur looking for clients, a job seeker wanting more recruiter attention, or a personal brand trying to grow your influence, these 10 LinkedIn strategies will help you stand out, get noticed, and get results.
For Entrepreneurs & Personal Brands
1. Avoid Posting External Links in Your Posts
"Even though you have your website, don’t share external links in your LinkedIn posts—LinkedIn does not like that."
🔹 LinkedIn prioritises content that keeps users on the platform, so posts with external links often get penalised in the algorithm. Instead, put the link in the comments or direct people to your profile.
2. Stop Reposting Popular Influencer Content
"Don't repost. Justin Welsh is rich enough—screw him. Put your two cents out there and build your own credibility."
🔹 Reposting content from big influencers doesn’t build your authority—it builds theirs. Instead, share your own insights, experiences, and lessons learned. Your audience follows you for your voice, not someone else’s.
3. Use Boolean Search for Lead Generation
"LinkedIn is the only platform where you can find people based on job title, specific regions, and industries. Use Boolean search to refine your connections."
🔹 If you’re an entrepreneur looking for clients or a professional building strategic connections, Boolean search lets you find exactly who you need based on job title, company, or industry.
4. Avoid Adding Phone Numbers, Emails, and Prices in Posts
"LinkedIn does not like phone numbers, pricing, or email addresses in posts. They see it as an ad and will limit your reach."
🔹 LinkedIn reduces the reach of posts that seem like ads. Instead of including your contact details in your post, put them in the comments or direct people to your profile’s contact section.
5. Don’t Pitch Immediately After Connecting
"The biggest mistake on LinkedIn is pitching the minute you connect with someone. Instead, introduce yourself and let them explore your profile and content first."
🔹 The worst way to start a connection is by immediately selling. Let your content and engagement do the work, and let people come to you when they’re ready.
For Job Seekers
6. Ditch the ‘Open to Work’ Frame on Your Profile Picture
"It can make you look desperate and put you at a disadvantage in salary negotiations. Instead, set your job-seeking status to ‘Recruiters Only’ in your settings."
🔹 Recruiters will still see that you’re open to work, but it won’t send a desperation signal to employers who may use it as leverage during salary discussions.
7. Connect with Recruiters & Hiring Managers
"You're not connecting with enough HR managers and people in the companies you want to work for. Start messaging them directly!"
🔹 Many job seekers only apply through job postings, but direct networking is often more effective. Connect with HR professionals, hiring managers, and company decision-makers before you even apply.
8. Post About What You Would Do in a Role
"Every time you apply for a job, write a post about what you’d do in that position in the first 30-60-90 days."
🔹 Want recruiters to notice you instantly? Post a detailed breakdown of how you’d approach a role, demonstrating your problem-solving skills and leadership.
For Content Creators & Thought Leaders
9. Engage with Others Through Thoughtful Comments
"If you can add value to a post, leave a thoughtful comment with insights. Don’t just type ‘great post’—that’s useless."
🔹 Engagement isn’t just about posting—it’s about contributing. A well-thought-out comment can get more visibility than a post and attract the right people to your profile.
10. Leverage Video Content, Even If It’s Scary
"Video content builds your brand faster than anything else. Start small—even if it’s just once a week."
🔹 Video humanises your brand, making it easier for people to connect with you. You don’t need fancy production—just start.
LinkedIn is a Game-Changer—If You Use It Right
Many people treat LinkedIn like a digital CV or a social media page, but it’s so much more. It’s a credibility machine, a lead generator, and a platform where the right people can find you—if you use it strategically.
From avoiding the “Open to Work” frame to commenting with purpose and ditching influencer reposts, these 10 strategies can transform your LinkedIn results.
📢 Now it’s your turn! Which strategy are you excited to try first? Drop a comment below and stay tuned for my comprehensive LinkedIn guide for job seekers—coming soon.
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